Fashion Photography | Nominee

Elena Hegenberg

Köln / DE www.lanielena.com

conscious decision

Concept

Style, because your personality isn’t the first thing people see. (Unknown)
Style is a way to say who you are without having to speak. (Rachel Zoe)
Style is a deeply personal expression of who you are, and every time you dress, you are asserting
a part of yourself. (Nina García)

Because clothing provides fortitude, shows your true self and hides insecurity. It underlines who
you are, and who you want to be.

Or, as the saying goes, the clothes make the man.

The fashion industry probably emerged as early as the prehistoric era, with a Neanderthal deciding to tie his fur around his waist instead of his shoulders. Of course, this is only an assumption, albeit a conceivable one.

It should be clear that fashion plays a role in everyone’s life. Even those who claim to have no interest in fashion will stand puzzled in front of their wardrobe for at least a second in the morning. Of that I am sure.

Fashion is a part of all of us! It connects us and accentuates our inner self.

Vita

My name is Elena Hegenberg and I was born in Cologne in 1994. After my High School Diploma in 2013 I studied media design at the Rheinische Fachhochschule Cologne from 2014-2017 and successfully completed my studies with the title Bachelor of Arts.

I was nominated for the Cologne Design Prize 2017 for my thesis entitled "Conception and design of a photo series on the subject of mourning".

I have been listed as a photographer in the Cologne Chamber of Crafts since 2019. After my studies I worked as a employed fashion and people photographer for a clothing and shoe company.

Since this year I have been working mainly as a freelance photographer and also as a manager of a photo studio.